The Holy Grail of Social Science is predictability. The S.A.T. scores, I.Q. tests, Gallup Polls, we hear about them all the time, and distrust them much of the time.
Politicians want definite, accurate predictions about the behavior of voters.
Marketers drool at the very concept of a totally predictable consumer population, and do their best to create it by cunning psychology and research about T.V. watching and demographics.
It is refreshing to learn about an amazingly accurate method of predicting success that required material that costs less than a dollar. This may be the reason it isn’t widely used today, in spite of its success. It was the marshmallow test applied to four year olds in the 1960's.